Project information
- Number of requests – 80
- Promotion region – Ukraine, Russia, Belarus
- The duration of the promotion – half a year (ongoing promotion)
- Payment – for the scope of work
Promotion
- Collecting the semantic core of the site, clustering queries by pages
- Improvements of the site structure
- Connection and setup of the webmasters Google, Google Analytics
- Technical audit of the site
- Creation of the files robots.txt , sitemap.xml
- Work on the text factors on non-promoted pages: uniqueness of the text, H2-Hn headings
- Usability audit of the site, suggestions for improving the indicators of viewing depth, bounce rates, time on the site
- Creating the blog
- Weekly search for frequency topics and compilation of technical requirement for a copywriter to write blog articles
- Signing in of the website in catalogs in order to increase the amount of the links
- Placement of guest posts with the links to the promoted site
Promotion results
First month of work: 7,551 visitors, 58 people from the search.
Last month of work (June): 20,164 visitors, 15,170 people from the search, which is 261 times more than when the work began.
The bounce rate decreased from 11.8% to 9.23%.
